Arken.Digital (previously known as Arken Marketing) is an SEO agency offering SEO and general design/marketing services to its clients for the last 10 years.
However, as they noticed their clientele shifting, they decided it was time to update their style, rebrand and retarget their market with a modern approach.
Fed up with all 99% of the websites in his industry looking the same, Arken.Digital wanted to break the mould for their new website design and focus on a more minimal, typographic, modern design.
This new approach to SEO agency design would allow them to target the "higher value" clients whilst also standing out among the competition as an agency embracing new ways of doing things.
Most of Arken.Digitals images are of web analytics, spreadsheet data and charts. Not wanting to distil the user experience and bloat the website with un-needed shots of people gathering around a computer or standing around an office, arken wanted to focus on essential things. What they do, how they do it, and their results so far.
This is why we decided to go with a strong typography hierarchy, contrasting serif font and a simple colour scheme throughout the site.
Only resorting to images when it makes sense and to draw the eye to certain areas or actions.
We didn't want to pick a side with the ongoing battle between dark mode lovers and dark mode haters. Instead, we opted to please both.
Allowing site-visitors to flip between dark or light mode at the click of a button. All the styles were built into the design system to allow this to happen with minimal tweaking.
It is always a challenge to design a site focusing on minimalism, so many tiny details go into making a site look good without looking empty. Let alone, the entire minimal design space is full of critiques that will brush off any design as "too simple" if it doesn't contain images and clutter.
Minimalism requires an appreciation for what isn't there whilst achieving the same (if not better) results. In a world of clutter, it can be refreshing to design or visit a site that embodies a minimalist approach.