Your comment section can be overwhelming and time-consuming as a content creator. You spend your time scrolling through all comments, looking for those that are interesting, important or would benefit from a reply. This is time out of your day, money out of your pocket.
Rinkl believes that allowing your audience to ask direct, personal questions for a small fee filters out the low-value questions and noise, allowing you to cut directly to those looking for advice/help. Whilst also monetizing your time spent connecting with your fans.
Rinkl is a platform that attracts content creators of all niches. Meaning going with a particular style may alienate specific customers and limit growth.
To avoid this, we designed rinkl to stand back and let the content provided by its users take centre stage in the form of text, image and video.
When a user joins rinkl as a creator, they need to complete the profile-setup process before pushing their profile live. Doing this allows the user to make sure they are happy with their profile before it goes live, and it also supplies the basic information a user typically needs to make a decision. Making this setup as easy as possible through simple language, visual queues, and examples.
This area also displays other information vital to the user, such as toggling their profile to "away" if they are on holiday and not accepting time-sensitive requests. Total income and income breakdown over pre-determined periods. And referral information such as code, referrals, and total income from referrals.
The core flow of rinkl is its chat interaction between the content creator and their audience member. So, the first focus was nailing this flow and making it as simple and obvious as possible.
A big challenge here is we wanted the first interaction to feel natural. No additional profiles, no popups, or multi-page product selection flows.
Instead, it is just a one-to-one chat window that allows users to see who they are interacting with and ask their questions or get chatting as soon as possible. Only asking for additional information when absolutely necessary.
Messages sent through rinkl have 7 potential statuses;
Request sent, Awaiting Reply, Reviewed, Completed, Expired, Unable to help, and Reported.
And as such, both the buyer and content creator must be able to keep track of their message(s) and act accordingly throughout the process.
To do this without breaking the chat immersion, users can access their "dashboard" from anywhere, and whilst keeping their right sidebar as the chat space, changing the left panel to their active (and inactive) chats. Allowing them to navigate between chats and see the status, date and other information.
Rinkl is a somewhat simple context, but working on this project unveiled many challenges and things to consider. From figuring out how to combat users trying to impersonate others to the nuances of chat integrations and user expectations.
There is so much behind this project that cannot fit into a short case but deserves to be discussed and hopefully will get to write about it in more detail one day soon.